Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their "Personally Identifiable Information" (PII) is being used online. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

Personal and sensitive user data includes, but is not limited to, PII, financial and payment information, authentication information, contacts, device location, SMS and call related data, inventory of other apps on your device, microphone, camera, and other sensitive device or usage data.

Please read this Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your PII and personal and sensitive user data in accordance with our services.

Policy on Privacy of Customer Personal Information

We are committed to protecting the privacy and security of your personal information obtained by reason of your customer relationship with us. This policy explains the types of customer personal information we collect, how it is used, and the steps we take to ensure your personal information is handled appropriately.

Our policies and practices have been designed to comply with the Personal Information Protection and Electronic Documents Act (Canada) and corresponding provincial privacy acts.

What personal information do we collect?

When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, phone number or other details to help you with your experience.

We do not collect or use device location data.

When do we collect information?

We collect information from you when you register on our site, subscribe to a newsletter, fill out a form or enter information on our site.

Why we collect and use your personal information

We collect, use and disclose personal information for purposes directly related to providing and improving our service. These purposes include:

• Communicating with you generally.
• Processing your purchases.
• Processing and keeping track of transactions and reporting back to you.
• Protecting against fraud or error.
• Providing products and services requested by you.
• Recommending products and services that we believe will be of interest and provide value to you.
• Performing statistical analyses of user behaviour and characteristics, in order to measure interest in and use of the various sections of this site so as to improve design and navigation and to gather marketing information. Only aggregated data from these analyses, not individual data, will be used for this purpose.
• Complying with legal and governmental requirements.
• Fulfilling any other purpose that would be reasonably apparent to the average person at the time it is collected from you.

You will be deemed to consent to our use of your personal information for the purposes set forth above. Where it is not reasonably expected that your personal and sensitive user data will be required, we will provide an in-app disclosure of our data access, collection, use and sharing.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To send periodic emails regarding your order or other products and services.
• To follow up with you after correspondence (live chat, email or phone inquiries).

How do we protect your information?

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We do not sell personal or sensitive user data. All transactions are processed through a gateway provider and are not stored or processed on our servers. We never publicly disclose any personal or sensitive user data related to financial or payment activities or any government identification numbers.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if allowed by you) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information.

We use cookies to:

• Understand and save user preferences for future visits.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.

We may also use trusted third-party services that track this information on our behalf. Through your browser settings, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. If you turn cookies off, some features that make your site experience more efficient may not function properly.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

We do not include or offer third-party products or services on our website.

Google

We use Google AdSense Advertising on our website. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following: Remarketing with Google AdSense, Google Display Network Impression Reporting, and Demographics and Interests Reporting.

You can set preferences for how Google advertises to you using the Google Ad Settings page, or opt out by visiting the Network Advertising Initiative Opt Out page.

California Online Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. According to CalOPPA, we agree to the following:

• Users can visit our site anonymously.
• Once this Privacy Policy is created, we will add a link to it on our home page or on the first significant page after entering our website.
• Our Privacy Policy link includes the word "Privacy" and can easily be found on the page specified above.
• You will be notified of any Privacy Policy changes on our Privacy Policy page.

You can change your personal information by emailing us or by logging into your account.

Do Not Track signals

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

COPPA (Children Online Privacy Protection Act)

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

In order to be in line with Fair Information Practices, should a data breach occur:

• We will notify you via email within 1 business day.
• We will notify users via in-site notification within 1 business day.

CAN-SPAM Act

We collect your email address in order to send information, respond to inquiries, process orders, and market to our mailing list. To be in accordance with CAN-SPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.